Ferrero Massa’Bielle


Ferrero
Branding // Product Design //
Packaging // Advertising


A conceptual Ferrero Rocher chocolate and hazelnut creme liqueur.

(A group based task that I project managed/Art Directed)



Render by Kemal R

The Story //

Ferrero often finds its inspiration from natural forms and religion. With a new direction for Ferrero Rocher it only made sense to go back to the Rochers inspiration; The Grotte de Massabielle.


 
The Logo //

The logo is a lock up combining the new product name and the parent brand. Using a script typeface juxtaposed against the rigid Ferrero brand mark to represent the new direction Ferrero is taking into the liqueur market.


Logo by Hasan Z.D




Drink Photography //

Ferrero Massabielle is a smooth and creamy blend of chocolate and hazelnut. A liqueur formed from the loved and trusted flavour of Ferrero. 

(Self Shot Photoshoot)




Prototype - 3D Printing //





3D Render //





Infographics //
Infographics in the same visual language as Ferrero Massa’Bielle that represent each team members participation, quality of work etc. 


Team Members: Raif, K // Zaki, K // Baxter, S // Bui, L // Herrera Giraldo, N


©️ Andrew Lawson-Wood 2019 // Admin