Gridlock Coffee Roasters - Melbourne
Identity // Animation // Packaging
Brand refresh concept pitched to Gridlock Coffee Roasters in Melbourne Australia.
About Gridlock //
A family owned roastery based in Melbourne currently producing 9 crafted blends and single origin coffees.
Gridlock continuously scour the globe for the finest seasonal green beans to create an unforgettable cup of coffee.
The Identity //
A logo combining the letter ‘G’ and the shape of a coffee cup. This new identity is built upon a modular aesthetic of Melbourne streeets - inspired by the often gridlocked roads.
Interested in a more sustainable option for their packaging this 100% recycled paper bag enables Gridlock to stamp each bag when sold with the relevant information providing a more authentic experience for the consumer.
The shape of the seal tab links back to forms utilised in the visual identity and features the primary brand mark.
Stamp Schematic //
Each of Gridlocks 9 coffees has their own colour coded stamp that itentifies which bean variety a customer has purchased.
Coffee Cups //
Continuing to the minimal aesthetic the coffee cups utilise the primary colourway with a white stamp on a black background.
100% Sustainable Cotton Tote.
When the company is ready to move further with their product range the new identity is very versatile enabling its use on products such as cold brew coffee.